After a series of initial tests along this year, so it is possible to stably bind to any user and two of the most widely used tools for webmasters Google.
Since the last update Google Analytics suffered by it is possible to test this tool traffic data through Google searches recorded by the tool Webmaster Tools.
Want to link Google Analytics account with Webmaster Tools?
To deliver this we go to the new Google Analytics Panel -> Traffic Sources -> Search Engine Optimization -> Questions, and whenever we are administrator Analytics account, we can click on the Edit link us to the Webmaster Tools website where we have to identify the sites that we link, click Save, accept the warning message and finally click Apply.
The new category Search Engine Optimization located within the Traffic Sources section presents data on three reports:
1. Queries: report offers data on the main thousand searches a day with their respective impressions, clicks, average position and CTR related to our site.
2. Landing Pages: report that tells us where they arrived the users who clicked on our website to appear in the search. It also shows the impressions of the target page in the browser, clicks, average position in which he appeared and the CTR of the same.
3. Geographical Summary: report helps us know where it came from Google traffic to our website and what is your CTR about our appearance in Google.
The integration of Webmaster Tools in Google Analytics will allow us to substantially improve the SEO information to optimize our web positioning in search engines.