Online marketing: the current way to connect with potential customers in real time

Online marketing the actual way to connect with potential customers in real time

Many years have passed since it started the internet, once called the network of networks, nowadays we have already started calling the Internet of Things, and since its release to the public Have been happening to shape their form and give meaning to the tools it provides us, and not necessarily one event after another, many have been in parallel.

We have struggled against the limitations of hardware and therefore the stress of having slower software, doing fewer things and getting fewer sites than our immediate, medium and long term needs; What do you want to do? What is the Internet for? What can I do with the Internet that benefits my business or company?

Many of these issues have been resolved, A personal computer is now inseparable from us, because it is our mobile, yes! Our mobile phone, which at first only had black and white letters and numbers, which only made calls and sent text messages, is now one of the most important tools in our life since, over time, it has not necessarily been assumed to an object For To dilute ourselves in leisure. But it has also been given the answer to the following questions raised, and that the Internet has served many things and daily is not surprising so many others can serve.

In one of many and impressive functions we have one that is of the roots, the most important and the most important is «The gift of the ubiquity» in real time, this attends to that after circumventing the evolution of the Hardware and software Slow and unusable, the Internet has been able to reach everywhere, and there is practically no site on earth where we can not connect by WIFI, optical fiber or other form such as satellite connections.

All this points to many things, and in this case, the Internet has been a factor of transformation for many things, such as advertising, news reading, product sales, customer service, among others. Many newspapers and newspapers have had to close their printed editions and make the leap to the digital edition, also the printed advertising has been surpassed by the digital advertising, which has meant that the advertising campaigns are rethought for the new format. .. No longer are simple print ads, although colorful was little interactivity was achieved … Now are animated banners that click on the link assigned to websites, surveys, forms, social networks, etc … Where the user can connect with The company or business advertiser … The possibilities are practically endless, so the disciplines associated with the advertising environment like marketing, have had to definitively evolve to their digital pair and rethink strategies in the framework that allows Internet.
Strategies

Any advertising campaign is classic or digital must attend and be governed by some strategies, which for my experience start from structuring in a technically adequate way the client’s website, that is to say, this in practice translates into doing the Internal SEO according to the quality Content policies that Google expresses, in its recommendations, now, yes! We must be governed by the omnipresent Google, the rest of the search engines have a niche in the market very little appreciable in terms of effectiveness.

According to Neil Patel’s blog, whether our website takes 1 day or 10 years active, the audience (potential buyers) or is faithfully visiting the site or somewhere else, simple, simple but real, you should not be fooled. Here we are already seeing the difference between classic marketing strategies and digital marketing, previously people were physically bought in your store or were in the store front, now everything is via desktop or mobile, especially the mobile, remember that, and let’s stress it ..

Now, it is necessary to take into account to base a strategy to follow the following items for the list of things to do (after having the internal SEO solved):

* Create Landing Pages

* Establishing a blog (but you have it on the web of your company) in such a way that addresses a specific audience, it is not the same to sell parts of aircraft to pilot than to a bus driver ..

* Offer some of your products and services for free ..

* Show a social test, that is, make your clients recommend you.

Of course, there are many other strategies but these are proven by digital marketing experts.

B.Sc. Roberto Alemán
www.ventics.com